Pizza first made its appearance in the United States
with the arrival of Italian immigrants in the late 19th century. This
was certainly the case in cities with large Italian populations, such as
New York City, Chicago, and Philadelphia
where pizza was first sold on the streets of Italian neighborhoods. In
the late 19th century, for example, pizza was introduced by peddlers who
walked up and down the streets with a metal washtub of pizzas on their
heads, selling their wares at two cents a chew. This was the way pizza
used to be sold in Naples, in copper cylindrical drums with false
bottoms that were packed with charcoal from the oven to keep the pizzas
hot. It was not long until small cafes and groceries began offering
pizzas to their Italian-American communities.
The first printed reference to "pizza" served in the US is a 1904 article in the Boston Journal.[25]
Giovanni and Gennero Bruno came to America from Naples Italy in 1903 to
introduce the Neopolitian Pizza. Vincent (Jimmy) Bruno (Giovanni's son)
went on to open the first Pizzaria in "The Loop" in Chicago at 421 S.
Wabash Ave, the Yacht Club. Gennaro Lombardi opened a grocery store in
1897 which was later established as the "said" first pizzeria in America
in 1905 with New York's
issuance of the mercantile license. An employee of his, Antonio Totonno
Pero, began making pizza for the store to sell that same year. The
price for a pizza was five cents but, since many people could not afford
the cost of a whole pie, they would instead say how much they could pay
and they were given a slice corresponding to the amount offered. In
1924, Totonno left Lombardi's to open his own pizzeria on Coney Island called Totonno's.
While the original Lombardi's closed its doors in 1984, it was reopened
in 1994 just down the street and is run by Lombardi's grandson.
Pizza was brought to the Trenton area of New Jersey very early as well, with Joe's Tomato Pies opening in 1910, followed soon by Papa's Tomato Pies in 1912. In 1936, De Lorenzo's Tomato Pies
was opened. While Joe's Tomato Pies has closed, both Papa's and
Delorenzo's have been run by the same families since their openings and
remain among the most popular pizzas in the area. Frank Pepe Pizzeria Napoletana in New Haven, Connecticut,
was another early pizzeria which opened in 1925 (after the owner served
pies from local carts and bakeries for 20–25 years) and is famous for
its New Haven style Clam Pie. Frank Pepe's nephew Sal Consiglio opened a
competing store, Sally's Apizza,
on the other end of the block, in 1938. Both establishments are still
run by descendants of the original family. When Sal died, over 2,000
people attended his wake, and the New York Times ran a half-page memoriam. The D'Amore family introduced pizza to Los Angeles in 1939.
Before the 1940s, pizza consumption was limited mostly to Italian
immigrants and their descendants. The international breakthrough came
after World War II. Allied troops occupying Italy, weary of their
rations, were constantly on the lookout for good food. They discovered
the pizzeria, and local bakers were hard-pressed to satisfy the demand
from the soldiers. The American troops involved in the Italian campaign
took their appreciation for the dish back home, touted by "veterans
ranging from the lowliest private to Dwight D. Eisenhower."
Ric Riccardo pioneered what became known as the "Chicago-style" deep dish pizza when, in 1943, he and Ike Sewell opened Pizzeria Uno in Chicago. In 1948, the first commercial pizza-pie mix — ‘Roman Pizza Mix‘ — was produced in Worcester, Mass., by Frank A. Fiorillo. The introduction of a 1957 broadcast on Canadian television documents the dawn of pizza's North American success.[clarification needed]
With pizza's rising popularity, chain restaurants sprang up. Leading early pizza chains were Shakey's Pizza, founded in 1954 in Sacramento, California, Pizza Hut, founded in 1958 in Wichita, Kansas, and Josey's Pizza founded in Newnan, Georgia in 1943. Later entrant restaurant chains to the dine-in pizza market were Bertucci's, Happy Joe's, Monical's Pizza, California Pizza Kitchen, Godfather's Pizza, and Round Table Pizza.[26]
Today, the American pizza business is dominated by companies that specialize in pizza delivery, such as Domino's, Papa John's Pizza, Giordano's Pizza, Pizza Ranch, Mazzio's, and Godfather's Pizza. Pizza Hut has shifted its emphasis away from pizza parlors and toward home delivery. [27]Another recent development is the take-and-bake pizzeria, such as Papa Murphy's.
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