Distribution

Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, flag football, car racing, BMX, snowboarding and skateboarding. In 2006, Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S.^{[4][dead link]} and Grupo Jumex in Mexico.^{[5][dead link]}
In 2012, Hansen Natural Corporation announced that they were switching distributors from Anheuser-Busch to Coca Cola.^[6]