Sabtu, 21 September 2013

Release

The first teaser trailer for Monsters University was released on June 20, 2012.[33] Four versions of the trailer exist; in his sleep, Mike mutters excuses to avoid attending class, such as "I can't go to class, I'm not wearing any clothes," "My homework ate my dog," "Class President?" and "My pony made the Dean's List." A second trailer was released on February 11, 2013, a third on April 26, 2013, and a fourth and final trailer, which included scenes from the film, was released on May 30, 2013.
On October 8, 2012, Pixar revealed a fully functional website for Monsters University, complete with information about admissions, academic and campus life, and a campus store to purchase MU apparel. On April 1, 2013, the website was styled to appear as though a rival college, Fear Tech, had hacked and vandalized it.[34][35] The first television commercial for the film was aired during the 2013 Rose Bowl Game, parodying advertisements for participating schools that are shown during college football telecasts. From June 27 until July 11, 2013, Disney's online game Club Penguin hosted a Monsters University Takeover event to promote the film. Players could dress up as their favorite monsters and take part in the Scare Games.[36]

Tidak ada komentar:

Posting Komentar